ID · ANDREW▸ FOUNDER & LEAD ENGINEER
▸ B.S. COMPUTER SCIENCE — UC RIVERSIDE
▸ FULL-STACK · AI · AUTOMATION
The engineer who builds growth.
Andrew Nava · Founder & Lead Engineer
I'm Andrew. I started programming at 11, studied computer science, and have spent my career building software. Hyper Digital is where I point that at one thing: making marketing work like a system.
THE ENGINEER
I've been building software since I was a kid.
I wrote my first code at 11 and never really stopped. I studied computer science at UC Riverside and went on to build production software for a living — the kind where the details matter and "it mostly works" isn't good enough.
That's the lens I bring to everything: define the inputs, build the system, measure the output, improve it. It's how good software gets made, and it turns out it's how good marketing gets made too.
THE PIVOT
Why I brought engineering to marketing.
In 2019 I founded Anavtek, a tech and operations consultancy. We served 60+ clients, with a specialty in integrating technology into firms — including litigation law firms — to remove the operational bottlenecks slowing them down.
Working that closely with businesses, I kept seeing the same gap: agencies could talk marketing, but nobody could build the software and automation behind it. So I expanded Anavtek into Hyper Digital — a studio that does both, and ties AI and automation directly to growth.
HOW I THINK
Marketing is a system, and systems can be tuned.
Most marketing fails because nobody's measuring it honestly. I treat your growth like an engineering problem: instrument it, find the leaks, build the fix, and watch the numbers — then do it again.
It's less guesswork and more compounding. That's the whole idea behind "hyper digital."
BEYOND THE WORK
Bilingual, six instruments, one obsession with craft.
Outside the work: I'm fluent in English and Spanish, I play six instruments, and I've been a maker of one kind or another my whole life. The same care that goes into a piece of music goes into the systems we build for clients.
Let's talk about your growth — directly with me.
When you work with Hyper Digital, you work with the person building it. Start with a free growth audit.